What is a Food Broker?
A food broker is an independent sales agent that works in negotiating sales for food producers and manufacturers. Food brokers work for both producers and buyers of food as they help sell food products to chain wholesalers, retail stores, independent wholesalers and more.
In most cases food brokers only sell their clients products within a local geographic area. However in many cases the products that they are selling have been produced or manufactured overseas or outside of their geographic region.
Food brokers have additional responsibilities stemming from negotiating sales. In many cases they will also help keep producers and manufacturers up-to-date on the local market situation. This can help increase the sales volume of the producers and manufacturers – those producing more work and income for the food broker.
What are the Benefits of Using a Food Broker?
The reason why producers and manufacturers often choose to use a food broker is that it can save them money. Food brokers have numerous connections with local and international producers, wholesalers and retailers and it is much easier to deal with one food broker with lots of connections than it is to deal with representatives from every possible manufacturer.
A food broker can help food manufacturers to coordinate sales nationwide as well as managing the warehousing and ensuring an efficient running of their sales. Using the services of several different people can work out very expensive – with a food broker you only need one person.
Even if you run a small business making a new brand of pasta sauce, then a food broker can be employed to help you sell and market your product to local supermarkets and corner stores. A good food broker will also do what they can to get national food stores to stock your product.
Food brokers have an extensive range of contacts and have the local knowledge and expertise that can make your products sell. Essentially a food broker saves you time, energy and money.
When is a Food Broker Not Required?
While a food broker has many benefits, they are not necessarily suitable for every situation. A food broker will have several clients, which is one of the reasons why they are cheaper than having dedicated full-time sales staff working for your company.
However, if you think that your product has sales volumes that are high enough that brokerage fees will cost more than dedicated sales staff would, then a food broker may not be the best financial choice for you.
How to Find a Food Broker.
Once you have decided that you need the services of a food broker, you will then need to find one. So what should you look for in a food broker?The first thing you need to establish before looking for a food broker is to know what you want, so that when you meet with a food broker you can be clear on your goals and expectations.
To find a food broker you can look online for listings. Once you have found a few food brokers you should do some background research and if initially satisfied, contact them for a phone meeting and if local a meeting in person.
Trade shows are a great way to meet with food brokers, so keep an eye out for any trade shows coming up in your area.
When meeting with a food broker, ensure that you ask lots of questions to make sure you are both on the same page and have the same vision for your product or products. Not all food brokers will have the right expertise for your product.